Who do you know that doesn’t use email? Falling under the Generation X umbrella myself, my friends and I have been online for what seems like forever – now we can’t live without our Email, Internet, Blackberry/iPhone technology. However, we didn’t grow up with the technology like Generation Y (also known as the ‘Millennial Generation’ has. They can’t even recall a world before the internet!
What about the Baby Boomers generation (usually referred to ages 44-62)? It may have taken some time to come around but they have managed to jump on the band wagon (so to speak) as well. For me and the types of positions I have held since I was 18 (1993) I have utilized email and the internet as a must have to survive and be the best in my field. However, I have friends who really haven’t used the internet like I have. They didn’t have a job that forced them to be online and then didn’t have a computer at home until maybe a few years ago for personal use. But they all know how to and use their email.
One thing is for sure, no matter what generation you fall under EVERYONE uses email. When you go online, what is the first thing you typically do? That’s right, check your email. Even the newest of online users get their email setup before they do anything else.
So why is this important as a business owner? Well, as I have been posting my comments on social media and relationship marketing…it is crucial for businesses to build relationships with their customers. Getting people to visit your website can be a challenge. We are all busy. Your customers may really like your website and want to check it for specials, to see what’s new or for educational/informative purposes. Yet, they may fail to visit with all the other daily things going on in their lives. Still….they are never too busy to check email. Sending emails to your customers is a great way for you to interact with them, tell them about sales, or specials or other stuff you may be an expert in your field on and want to communicate out to them.
Part of eCompliments Relationship Marketing PRO profiles for businesses, are some great email tools to utilize. We allow you to send emails to people who have posted comments about your business even if you don’t have their email address. We don’t give out their email address to you but we provide a way for you to message and interact with them. Even when customers visit your website and like what they see….they still don’t know you and have no way to interact with you.
The hardest thing for most business owners is building trust and loyalty with their customer base. What’s more important than getting new customers all the time is actually getting the ones that shopped with you once, to keep coming back over and over again. You want them to share the good about your business too and get that word of mouth building within their circle of friends and family. This is hugely powerful. I don’t know about you but if I posted a great review for a salon I went to and then received an email notification from the salon owner thanking me and perhaps even giving me a discount on my next visit if I bring a friend, I would be pretty jazzed about that. What a nice thank you and acknowledgement!
There are some great ways to use our PRO profile and email is a big part of that. For less than $1 per day you can have this and up to 20 other powerful tools. Call or email us if you have questions. We have many great tools and ideas to get you started connecting with your customers and building those relationships.
Posted by Angelica Michaels
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