One of the most common questions I have received about eCompliments during the development and beta stage centers around the focus on sharing the good vs. reviews that also share negatives and complaints.
It's true (and obvious of course by our name) that we’re a positive focused site. Our mission statement is to be the world’s forum for sharing the good. We have even trademarked the phrase “share the good” so this much is clear. However, it is not that we don’t allow all kinds of reviews on our site because we do. We simply put focus on the positive.
We believe online review sites can be credible without being adversarial in nature to legitimate small businesses. We want to bring small business and their customers closer together, not drive a wedge.
On our profiles, compliments and complaints are separated into different result tabs. Each profile defaults to compliments (in line with our mission). To read complaints a user just simply presses the complaints button.
Separating compliments and complaints is a two edged sword. On one side, the User sees all of the positives about a company when they go to their profile. On the other side however, they see all complaints grouped together. Complaints are not peppered in along with the compliments so even more focus is placed on the complaints than otherwise.
So, while we focus on sharing the good, we simultaneously are bringing more emphasis and attention to reported complaints on a profile than our direct competition. This is very good for businesses doing good and very bad for unscrupulous businesses which aren’t.
Share the good.
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