S-E-WHAT?

Welcome to the 21^st Century folks, where small businesses will struggle to thrive without SEO, and yet most businesses cannot tell you what SEO actually means.

SEO firms have become one of the fastest growing entities in the realm of online marketing and functionality. The Internet, thriving on the function of the word “algorithm,” was made far more efficient and effective through site optimization. As business owner, you may not get this, and you may not really care to understand it; however, if you hope to continuously grow and thrive, and perhaps even survive, it’s time to get up to speed on a few basics!

In terms of a website and all online presence, it needs to be well optimized (done from the programming end), and it needs FRESH, ORIGINAL content to drum up successful and consistent search results.

As a business owner, what makes you believe that your little corner of web space is enough to draw “Joe Public” product seeker into your business? If your website isn't properly optimized, and doesn't offer fresh, original content on a regular basis, it might as well be a poster on your business wall... the only people who are seeing it will be your existing customer base. A static web site will collect dust and become antiquated, just as other once-proud possessions sit and collect dust in the attic or basement.

The good news is you are a short distance from owning a huge edge over your competition by simply working your eCompliments profile. Though a little effort, it can become the ambassador for your business and/or your business website.

By utilizing their eCompliments profile, many businesses are getting their eCompliments result to come up on the first page of search engine results. If online reputation management and new business is important to you, and I know it is, then this is the easiest and most effective tool you can be using right now.

eCompliments provides the space for your customers to create fresh and original content for you. This diminishes the need for having to hire or rely on a webmaster or an SEO firm that can cost THOUSANDS!

You can and should ask (and yes, you'll actually need to ask) your customers to share the good about your business! Request our eCompliments “Share the Good” sticker badges to put at your physical location. Or, if you have a virtual based business get your eCompliments digital badge for your website. Even if only small percentage of customers follow through, you will have significantly increased your profile optimization. It's a numbers game for you, as it is for everyone in any line of work.

eCompliments can give you the exact kind of positive word of mouth traffic that will increase revenues. In the digital world, the only thing worse than not having a website is having an outdated static one.

Your Pro profile on eCompliments.com gives your business an online presence that has fresh and relevant content (and the right key words), which serves as a powerful marketing tool to drive NEW customers to you.

When even a few customers share the good about you on your profile it does a lot of good for your search engine optimization!

By James Sheldon, eCompliments Regional Director