Continuing in the vein of Search Engine Optimization (SEO), it is helpful to understand how exactly a search engine “chooses” the results it does, which plays greatly in the overall ranking order. Delving slightly below the surface, each search engine is developed to various specifications, creating a unique algorithm. Though the programming and specifics of each algorithm is truly one of a kind, at its essence, they're all looking for the same thing: Relevance.
Utilizing the Keyword Feature on YOUR eCompliments Profile
When you begin to build out your eCompliments profile, one of the first things you'll notice is the opportunity to list keywords under your “Listing Info. Summary.” After filling out all pertinent, business-related information, utilizing the keyword feature is one of the best ways to begin the SEO process for your eCompliments profile. The keywords you choose should be relevant and robust – imagine if you were searching for something online.
As an example, let's use a fictional Japanese Restaurant in Juneau, Alaska called “Bob's Japanese Joint”: The following would be a great list of keywords for the business – separating all words/phrases with commas:
Bob's Japanese Joint, Juneau, Bob's, Alaska, bobs Japanese joint, Japanese restaurant, food, appetizers, Japanese food, Chinese food, sushi, teriyaki chicken, teriaki, best Juneau restaurants, tempura, Japanese steakhouse, Asian cuisine, Asian food, Japanese beer, oriental food, lunch specials, miso soup, hot sake, sushi bar
Be sure to include common misspellings.
Keyword Rich Content – Another Key to Search Engine Optimization
As mentioned in the blog entitled, S-E-What?, original content is part of the effort in maximizing SEO. Relevant content is exactly what you want to present to the public and to the search engine spiders, which are “crawling around,” trying to help the “seeker.” You can greatly assist the spiders by offering robust keywords, which boldly state the relevance of your profile. With a Professional Profile on eCompliments, you'll enjoy the ability to create fresh, original content. Consider the example business from above - relevant keywords in bold:
Bob's Japanese Joint in Juneau, Alaska, is no ordinary Japanese restaurant. We are proud to present an artistic display of the finest sushi in the state of Alaska, prepared by our world-class sushi chefs at our one-of-a-kind sushi bar. At Bob's Japanese Joint, we offer a full service menu that includes Japanese food favorites such as Chicken Teriyaki, tempura appetizers and entrees, as well as many other Asian cuisine specialties. Our Monday – Friday Happy Hour includes half-price sushi, discounted appetizers and daily specials on Japanese beers and hot sake. Stop by, say hello, and enjoy the atmosphere at Bob's Japanese Joint - Juneau, Alaska's best Japanese and sushi restaurant.
Posted by James Sheldon, Regional Director
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