Tuesday, July 28, 2009

eCompliments is helping churches with social media dilemma

eCompliments Is Helping Churches With Social Media Dilemma

Press Release 7/28/09

Colorado Springs, CO—In today’s world, it’s no longer a question of if a local place of worship wants an online presence or not. Rather, it’s now a question of how they choose to manage the presence they already have.

Any local church, synagogue, or mosque in the yellow pages now also has a profile on at least one online review site such as eCompliments, Yelp!, CitySearch, and others. Online review and social networking sites are rapidly gaining in popularity. The Internet is pulling all places of worship into the digital social arena, although sometimes, kicking and screaming.

While some forward thinking churches have embraced and utilized the Internet, many others have resisted having an online presence. Most don’t have current and relevant websites. Even fewer have embraced online social networking. The dilemma is of course, their members have.

According to a recent Nielsen study, 90% of American’s look to personal referrals and 70% trust online review opinions when making consumer decisions.

eCompliments has over 400,000 worship centers in their database. eCompliments is an online review and referral forum whose mission is to be the world’s forum to share the good. Unlike other national reviews sites, eCompliments is family friendly in that they don’t allow sexual content/businesses or profanity.

“We offer a central depository for testimonials, references and compliments. We help empower local places of worship to be more relevant in the lives of their current members while simultaneously reaching new people in their community,”
says Trey Tipton, VP of Operations for eCompliments.

Profiles on eCompliments can be customized with pictures, service times, upcoming activities, and other up to date information. The cultural and the philosophical nature can be shared. Content can be updated easily and often. PDF files of bulletins, programs, or anything else can be uploaded.

Certain review sites can be an effective outreach tool. Members can post why other people, especially those new to the area, should visit a local center. Sites like eCompliments gives members a proactive tool for sharing the good about their local place of worship with others.

“It’s an easy, non-obtrusive way for people to tell others about your place of worship. If properly utilized it can dramatically and immediately increase the word-of-mouth,” adds Tipton.

To learn more about eCompliments visit our website.

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